A candle store, for example, will have a smaller variety (or breadth) of products than a corner drug store, even if it has the same number of products in inventory: The candle store stocks only 20 varieties of candles (breadth), but it may stock 30 colors and scents (depth) of each of those candles.

Product breadth is the number of product lines, while product depth is the variety within each of those lines. How can I make a long wall perfectly level?

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy. A technological shift has enabled us to broaden that construct and to apply it to a marketing strategy that means less can be more. 2 0 obj They offer very shallow and narrow assortments. "Information Architecture for the World Wide Web: Designing Large-Scale Web Sites" by Morville and Rosenfelt, Podcast 283: Cleaning up the cloud to help fight climate change, Creating new Help Center documents for Review queues: Project overview.

This way you can have very specific and brief content occupying single pages, so there is less noise when the user reaches the desired content page. But offering too many different products in too many categories can be confusing and cause shoppers to freeze up from too many options. If we have a large content environment on a mobile device, we need some way to access that content with ease.

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The alternative to a shallow navigation is to have a very deep one, deeper than you would get on a 'desktop' site. Design patterns for navigation of menus on mobile devices/views. Shari Waters is a former writer for The Balance Small Business. There will be less errors clicking through content, but there will be more clicks to perform to access the content we’re after.

How do you win a simulated dogfight/Air-to-Air engagement?

the serial position effect. Why didn't the Imperial fleet detect the Millennium Falcon on the back of the star destroyer? To subscribe to this RSS feed, copy and paste this URL into your RSS reader. Can I include my published short story as a chapter to my new book? The drug store needs to stock all of the essentials, even if there is only one option for each. When and where on Planet Mars are the Sun's rays the most blueshifted? They look great and are very comfortable to handle. A good selection of merchandise is key to attracting and keeping customers, no matter what type of products you sell. Which of these two patterns would work the best on a mobile device? Include some 'you may be interested in...' suggestions within your page so they can go off and find other information of note on your site that way. site design / logo © 2020 Stack Exchange Inc; user contributions licensed under cc by-sa. Why not take a different approach -.

This gives customers more gift-giving options, and it can allow the store to experiment with new product lines without making a big investment in inventory. The holiday shopping season, for instance, is a time when many retailers choose to add a greater variety.

D. They completely avoid including their own private-label brands in the store. when participants are presented with a list of words, they tend to remember the first few and last few words and are more likely to forget those in the middle of the list, i.e. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>>

4.0 out of 5 stars Great Quality But Narrow and Shallow. This means they might only stock 3 to 6 SKUs of each product in the store. This is the number of each item or particular styles that you carry of a particular product. However the obvious counter to this is that it's going to take much more time to navigate and browse to these pages if you're using the in-site navigation (and not just hitting the page directly from a search result / shared link).

There will be less errors clicking through content, but there will be more clicks to perform to access the content we’re after. "9h��VƇ"G[87��y|2��#�7jfk@����G��X�dž�+�?_��^��.��:�|�[�haN�-��^��:!-��.r�i�ű�R���x�ŝT�4��;V�%���`���c9bP�[~ik�8��7��$?��A2�w��7bs:s�ف�R�5q�Nj2��5V\��صsl8��#��q�� ׉[s�;B�cu"y8Qь�(�~��F��[Q���̐[[a?=�g�v�k��^�0YD�Qc�g���]�F��BR��ߡl����U��� w��X�ʮ��h�+ZV3HH��̚]^���X��)p"���(�����ujO�{ K��r!�'��'35�j.
User Experience Stack Exchange is a question and answer site for user experience researchers and experts.

She has more than 25 years of experience in the retail industry. A store may intentionally have a shallow product depth to keep inventory costs down. Thanks for contributing an answer to User Experience Stack Exchange! The right strategy for one retailer may not be the right one for another, as what works will depend not only on your customers, but on your brand identity and on finding the right mix of profitability for each of the items in your inventory. A special type of resale store where merchandise is donated and proceeds go to charity is called a(n) _____.

How to solve overly deep hierarchy navigation on mobile device? stream Which retail assortment strategy is utilized by a convenience store? A good example of a store with good breadth but less depth is a club store such as Costco, which sells almost everything under the sun, but only one or two options for each type of product. In this day and age, is that really true?

A. extreme-value retailer B. thrift store C. consignment shop D. dollar store E. supercenter.

Intuition about why gravity is inversely proportional to exactly square of distance between objects. Program Arcade Games: Ch 16 Worksheet 2D-Array Algorithm. In the same way that the music industry has changed from forcing people to buy a whole album just to listen to the tracks they want to, to a more flexible 'buy the individual tracks you want and nothing else' so too the web is changing. Adding to the information shared by others. x��Z[sۺ~���������fb��sKڇs�@[t�V"]�r����� x F�ؒ,X�bw��4{�3��~�p��w��l�ͻ[v����ͽ`"`�//��G0���,�cÝ���>��_//~�������//�`2�{�el Y$[qA�s��0xB�~�~[��wķG|�O��������*�0&�z�E��,��k�2��ߟVk���v��[|�kP,/��G�J2\��JC��wy���>3��n{F�gDM��! However, they may have an equal, if not greater, product depth if they choose to stock a greater variety of each product line. Local navigation for long mobile web pages? Customers coming to Costco are looking for the best value, not the most options. The answer, as always to questions of this nature is the (rather useless) 'It Depends'.

That's probably not how they arrived at the site. In the retail industry, product breadth refers to the scope and variety of products that a store offers. Importance of Lateral / Transverse Navigation in Hierarchy. A store's merchandise mix may also change with the seasons. Creating a balanced merchandise mix will be critical to your store's success, but achieving that requires an understanding of a few retail inventory basics.

The corner drug store stocks 200 different products (breadth) but may stock only three variations, brands, or styles (the depth) of each product. A good example of a store with good breadth but less depth is a club store such as Costco, which sells almost everything under the sun, but only one or two options for each type of product.

These two elements combine to make up the store's product assortment or merchandise mix. Didn't cross my mind really. The term ‘narrow and deep’ was originally applied to a retailing strategy where stores sold a few types of items across a wide variety of brands. Just to come at your question in a different way altogether; why assume that you need to make a choice between one or the other? This research data might help you to understand and decide. <>

(Special case: Lock-in amplification).

Narrow &Shallow: (few product lines & few variety in each) Advantages • Aimed at convenience customers • Least costly • High turnover of items Disadvantages • Little width and depth • No one stop shopping • Some disappointed customers • Weak image • Limited customer loyalty • Small trading area • Little/no scrambled merchandising These are the fundamentals of retail inventory strategy, and knowing how to work with them is critical for any retailer. Image from the book: "Information Architecture for the World Wide Web: Designing Large-Scale Web Sites" by Morville and Rosenfelt. This is because their products have a narrower focus and a specific niche. Are websites a good investment? Deep & Shallow, SAE & Metric The 1/2” and 3/8” drive impact socket set includes 38 pieces SAE&METRIC sizes and DEEP&SHALLOW length sockets, 2 extension bars and a adapter. A big-box retailer like Walmart or Target often has a large product breadth, as their customers come looking for a wide variety of products when they shop. Mobile only as web app or native app. Made of premium chrome vanadium steel (Cr-V) with heat treated. However, the counter to this is that if you have a flat navigation then that makes the top-level navigation very link-heavy as you need to link to everything from the front-page. The web is growing, don't just assume navigation is something that needs to be a choice between two options that have always been around.

These two stores have entirely different strategies for their product assortment because of the needs of their customers.

Each page would be concise and particularly relevant to the purpose. How is secrecy maintained in movie production? <>>> Learning to perfectly balance product mix is an essential skill for any retailer to develop. One could implement a narrow and deep navigation pattern which gives the possibility for larger navigation elements to be presented to the user.

endobj A navigation structure assumes that the user is going to need to navigate around the site.

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