I am hopeful this will encourage more sustainable business models that rethink the status quo of fashion, which currently leads to things like inventory waste and workers injustices. This does not include other shoe components or trims yet and excludes all deadstock materials. We want to be able to answer “who made our clothes” at every level of the supply chain to ensure positive environmental and social impacts of our stuff. Karlie Kloss, a Reformation investor, is in talks to collaborate with Aflalo on a capsule collection, cementing the label’s It status. Online, each piece is accompanied by information on both its carbon and water footprints, and each shipment to customers includes a “RefRecycling” label that allows clients to send in clothes for repurposing. Shop it here, pick it up for free in-store. It’s a mission we’ve been focused on ever since, and over the years we’ve tackled more complex sustainability issues. She figured that since Reformation repurposed girly dresses from flea markets and vintage shops, hand-sewed them with new flourishes, and resold them in one storefront, it was already sufficiently green. Insta-chic and eco-friendly, Reformation has thoroughly infiltrated Hollywood’s cool-girl crowd. [5] We normally process our annual increases in April each year, which happened to be during our closure period due to COVID-19. Be a part of the revolution with Reformation. Up to 2/3 of our sustainability impact happens at the raw materials stage—before the clothes have actually been made. “Karlie is very fashion, but she’s also very ethical and earnest,” Aflalo says. With new information about COVID-19 carriers being asymptomatic and other findings about viral transmission, the CDC recommends wider use of non-medical face masks and other face coverings. Cofounder Yael Aflalo tells Emily Holt the secrets to cult success. Processing an increase would actually hurt our ability to do that. Hosted by WPEngine. The five solas capture the truth of the Reformation that we must pass along to our children. Reformation has long been a darling of millennial shoppers due to its sustainability-centered marketing and LA cool girl aesthetic.But as the United States erupts in … Use of this site constitutes acceptance of our User Agreement (updated 1/1/20) and Privacy Policy and Cookie Statement (updated 1/1/20) and Your California Privacy Rights. Doing the right thing by people and the planet is more relevant than ever. We are forever inspired by your questions and your support and look forward to sharing our progress as we go. That’s why we send our scraps from our Factory in Los Angeles to our partner Osomtex to upcycle. Our next focus will be to go deeper at the fiber, forest, and farm level. In celebration of Earth Month, we wanted to give people the opportunity to do some good for their community, their planet, and their wardrobe. Calculated for fabrics used in Q1 2020. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. Reformation was founded 11 years ago to bring sustainable fashion to everyone. We teamed up with thredUP to donate over 1,000 Ref pieces, and 30% of the sales from each item will go to Feeding America. COVID-19 is spreading rampantly around the world and we want to do what we can to help. Things have been tough. We may be instructing our children well or poorly, but we’re never not teaching them. Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. 1453 metric tons of CO214 million gallons of water114 metric tons of waste. That’s why we have our own Ref fiber standards. [1] We offset our footprint 100%, but always push for better materials, factories, and operations to keep our footprint as low as possible.

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