➢ Problem Definition •Competition from already established salons.

Through its services, the salon aims at exceeding customer’s expectations.

The Makeover Beauty Salon competitors include: Traditional barbers. This is why the hair salon industry is an example of monopolistic competition.

Based on my experience and judgment as a customer, I found the service encounters didn’t entirely meet my expectations. The other customer looked like she was in her middle thirties, possibly a housewife taking time off in the middle of the day to pamper herself. Automatically the first thing i see is a modernized population, people with modern dresses and suits and top hats. Therefore Its probably France , with flags of its supporters/allies. Market strategies for hair salons focus on service differentiation (Hair Care). I also see Frances' flag so i thought that this was painted in France, au contraire, if you look at little closer , you can see Germany's flag also. 973 Words 4 Pages. We're here to answer any questions you have about our services. Save your essays here so you can locate them quickly. The Makeover Beauty Salon will emphasize a customer-centric service where the customer’s needs are always the priority. The hair styling industry is highly divided with national chains, some of which operates diverse franchises catering to all the market segments, and also including thousands of “mom and pop” salons that are very limited in scale and services. However, most companies have tried to pursue only one general strategy in gaining more reputation.

We do not expect to need significant additional support even when we reach the less profitable months, as they are expected. In this case, the service from the salon will be, that The Salon establishes its presence in social media like Facebook.
The first diagram above depicts the first year’s forecast of the Makeover Beauty Salon sales. In the hair salon industry there are salon services and retail products that make up the output. Reference this. Wondering why the business was having low patronage. In essence this is a franchised version of The Makeover Beauty Salon. According to studies, it takes 3 times the amount of effort to attract a new client than the effort to retain a satisfied client. Marketing Most young children are notoriously difficult when it comes to getting haircuts.

Moreover, I will identify competitors, compare my service offerings to theirs, and elaborate upon the quality unique distinction of my business from rivals. I am the owner of Adorable Hair and Beauty Salon, the only hair and general beauty salon for women of all ages located within my neighborhood’s only shopping mall. The employees looked as if they all had a bad attitude, almost as if they had no desire to be working. They do not work on appointments as it offers an open door service. I decided to visit the hair salon twice on Tuesday the 20th of October. Customers can observe some of these actions, and they cannot notice others.

There are differences between these. Faulty equipment.(e.g. Miss Shazia has a degree in management of salon and she has two years of experience from another salon. This is not an example of the work produced by our Essay Writing Service. Almost 50 percent of workers are self-employed and salons average about 150 weekly visits (Beauty Salons). 1st Jan 1970 There are many times throughout our everyday lives in which we are put in a position to leave a gratuity. I determined that they were most likely retired women who were out for the day and happy to be getting their hair and nails done. It is supervised closely by the founder. As a result, more firms are working to The disadvantage is that because they tend to be more focused, more often than not this type of salon will not offer exactly what customers are looking for. Service marketing involves many theories and model to be taken into account to maximize the firm’s profits.

The place that I chose to visit is the B. They will constantly be tested for our own high standards of effectiveness and professionalism. The Makeover Beauty Salon will also target mothers with children by offering the kids toys to play with while they wait and child-friendly hair stylists. I have done a degree in Beauty Salon management and a degree in General Cosmetology in the United States. When I entered, the receptionist asked me what service I would like, but to stay "undercover" I told him that I was waiting for a friend to arrive and we would be getting pedicures together. I will have as assistant, Miss Shazia. The environment should be very appealing, friendly and relaxing. The salon is structured as follows in the diagram below. Liberty , surprisingly isnt the focus, or the leader. ➢ Objective of the Study Registered Data Controller No: Z1821391. ➢ Significance of the Study Therefore, the owner of the salon is of the view that it’s the satisfied customers that will bring new customers to her salon and her business grows. According to researches, a satisfied customer is able to influence 11 – 14 people positively.

•A steady growing market that is traditionally unaffected by the economic environment.

Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. -create a responsible approach to developing long-term relationships with customers and society Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Using this strategy, The Makeover Beauty Salon will gain much r… If most salons in the area offer luxury services you might have more success offering value based services. Salon 5 Essay . The main segment of the population that is targeted by the salon is the younger generation, which is the youth. The Makeover Beauty Salon will target two different market segments: Youngsters will typically make up 70-75% of the clientele. The location of the salon would be perfect, as it can welcome customers from all over Mauritius. Both I visited the salon, I got a different vibe. The receptionist will be paid an hourly wage. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm.

An essay or paper on Hair and Nail Salon Review. Potential clients will not be charged with the travelling costs. The walls, tile and floors are white, the sleek, orange chairs are aligned in perfect rows and fancy mirrors have been mounted on the walls. It will work hard to distinctly appeal to each of these groups. The latter takes the responsibility of supervising the workers when I will not be present at the salon. The recently completed highway in the surrounding offers hundreds of thousands of local residents, shoppers from outside the area, and travelers that use this new highway. The Salon is a family hair salon, also known as a “quick hair salon” and this new salon has everything to set up a new path and disguise people in an unexpected way. The better service employees provide to their customers, the greater customer satisfaction will be derived and the more money they will make off commissions. Introduction

While barbers are willing to give you whatever cut you want, they are generally providing straight forward haircuts, typically on the conservative side. Apart from the assistant manager and the two caretakers, I will also employ a receptionist to take care of all of the appointments as well as the people who walk in, and be responsible for the point of sale. The Makeover Beauty Salon will also sell hair care products, which is forecasted to account for about 15% of sales. The Makeover Beauty Salon will be targeting two different groups of customers, but will lay more emphasis on the youths.

This process involves both sides from the firm and also the consumers. You can view samples of our professional work here. The salon will be open week from 8 am to 5pm on Monday to Saturday. •Well-qualified employees with good hair cutting skills with a wide style collection, and. A massage chair sits in the front window where it can be seen the moment you enter the salon. Try to be as innovative as possible in styles. Marketing Risks: Marketing is a risk and you can’t go on happily thinking that whatever you’re doing is working for the best of the organization. Introduction

Professional-use products are only sometimes directed to be used by salon professionals, not by the average user.

Essay on Salon Services 973 Words | 4 Pages. There are two ways to describe sequences of service performances: a service script and, Behavior and Experience – Salon We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The Makeover Beauty Salon can best be described as presently being in the business of cosmetology, education, and wellness. The modern design reminded me of a spa. Normally the “quick salons” lay emphasis on being quick and inexpensive, often at the cost of customer service. In the hair salon industry there are salon services and retail products that make up the output.

The Makeover Beauty Salon will also have the chance to increase sales of its retail hair care products every time it has a customer in the chair. Aim at complete customer satisfaction by offering the best service at affordable prices. Some salons offer walk in services with no frills for a low price while others offer appointment only luxury services at a higher price point. I am the owner of The Makeover Beauty Salon and I perceive an unsatisfied customer need for a low-cost salon that provides maximum flexibility and great customer attention. ➢ Scope and Delimitation Possible services include haircuts, hair colors, perms, etc. Most of the women visit the salon at least once every 30 days to maintain their healthy skin and hair with regular skin and hair care treatments that are generally available only at the spas.

http://www.bplans.com/hair_salon_business_plan/images/d5e510e0cfe04c2484123f1575a810dc.png, Long-term Liabilities Principal Repayment, Projected Balance Sheet of The Makeover Beauty Salon. Impressions Hair Salon essays On weekends you can always assume that a hair salon is going to be busy. There are many guidelines, Within both professional-use and consumer-use products, there are some differences, but nothing that will give a distinct comparison. The Makeover Beauty Salon is considered an innovating beauty salon which offers a wide range of services that include: Hair: cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, and waving, Nails: manicures, pedicures, polish, sculptured nails, Skin Care: European facials, body waxing, massage, Makeup: bridal makeup, casual makeup, formal makeup, amongst others. If you need assistance with writing your essay, our professional essay writing service is here to help! My first visit was at 10:30am. Because the services generate most of the salon’s business that is what I will consider as the final output. Katherine Mansfield's Miss Brill Essay example.

▪ Utilities Expense The salon will grow its market share based on superior customer attention. I thought of using a partial commission basis to create incentives for greater customer attention. After several months of search for a salon to purchase, the owner decided to start a salon from the ground up. Initally when you first look at this painting, Liberty stands out, you assume that she is the main focuse, buit usuakky the main focus doesnt look at another purpose, unless the artist purposfully made it like that. Risk is probability of unfavorable condition; in financial sector it is the probability of actual return being less than expected return for a business company. To cater for the fast changing trends of makeup and hairstyles.
Young mothers with children.

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